Audience Analytics & Insight
Integrating audience analytics and insight to drive brand growth
October 16th 2018
09.20 Integrating to improve effectiveness
- Blending sources to arrive at best practices without common currencies
- Personalisation/addressability on scale vs broadcast
- Total attribution – is it rocket science?
INNOVATION – Advances in effectiveness, AI, attribution
PANEL – Finding the balance between short term ROI and long term brand success, and what metrics work!
11.20 Integrating, evaluating and managing big data
- Finding an effective hierarchy for your data strategy
- Managing voluminous data sources to derive insight – the role of advertisers, agencies and media owners
- Evaluating the impact of GDPR on both personal and survey data
INNOVATION – Can Block chain become scalable, offering total transparency!
PANEL – The value of data: is all data created equally? Setting minimum standards across platforms, 1st and 3rd party.
14.00 Fireside chat
14.20 Integrating, targeting and the human truth
- Integrating from beginning to end, starting with defining your audience
- Moving from audience marketing to people targeting
- When personalisation becomes personal invasion
INNOVATION – New techniques – how close to humans is data getting?
PANEL – How to get a more nuanced and rounded view of my audience to drive business?
16.20 What will you do differently tomorrow?