Audience Analytics & Insight
Integrating audience analytics and insight to drive brand growth
October 16th 2018
09.10 The business case for integrating audience research & analytics
Session leader: Sue Elms, Founding Partner, BE Insights
The investment required (time, infrastructure, money) and business returns
Jon Webb, Managing Partner, Gain Theory
The commercial impact for a multi-faceted business
10.00 Keynote: The cost of creepiness
Dr Jillian Ney, Dr of Social Media Intelligence & Behavioural Science
10.20 Break & Networking
11.00 Integrating sources to improve targeting and finding the human truth
Session leader: Sarah Gale, Head of Insight & Analytics, OMD
Case study – How to combine real human truth with data and analytics to drive business
Creating the perfect audience feedback loop, beyond behaviours – understanding, targeting, measuring response
Ian Edwards, Planning Director, Facebook
Improving receptivity: human motivations. context and personalisation
PROVOCATION – What is human truth in a post-human society?
Mathew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited
PANEL – Identifying the challenges and solutions for organisations aiming to build a more nuanced understanding of their audience to drive business?
12.30 Fireside Chat
Andrew Challier, Chief Client Officer, Ebiquity with (Client tba)
13.00 Lunch and networking
14.00 Keynote: 10 ways blockchain will impact the analytics and insights industries and how to respond?
Rolfe Swinton, Block Chain and New Venture Acceleration
14.20 Integrating, evaluating and managing data
Session leader: Mark Greenstreet, Chief Research Officer, Dentsu Aegis
Why and how to build an integrated data system
Catherine Blizzard, Director of Marketing and Audiences, BBC
Evaluating data: the good, the bad and the ugly
Jo Holdaway, Chief Data Officer, ESI Media
GDPR 6 months on: the impact on both personal and research data
Debrah Harding, Managing Director, Market Research Society
PROVOCATION–Are planning and insight specialists even needed ? Mathew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited
PANEL – The challenge of driving decisions from multiple sources of data, what are the key hurdles, sharing both success and failure.
Jon Chase, Chairman MAC, EACA
15.50 Break & networking
16.10 Integrating data sources across multi-platforms to maximise campaign ROI
Session leader: Nick Manning, Senior Vice President, Medialink
The reality of building an attribution model
ROI for multi-platform campaign evaluation
PROVOCATION – How can you step forward if you are always looking back? Mathew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited
PANEL– Finding the balance between short term ROI and long-term brand success, and what metrics work!
Dr Nick Pugh, Head of Effectiveness UK, Ebiquity
17.00 What will you do differently tomorrow?
17.30 Drinks and networking