Sponsor Profiles

Event Partners

AudienceProject- Founder Partner,  has its roots in market research, technology and large scale data. It helps brands, agencies, publishers and e-commerce companies identify, target and validate audiences. Its products are based on a proprietary technology stack, algorithms and more than 1 million panelists worldwide.

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Rune Werliin

DVJ Insights – Founder Partner, uses a combination of storytelling techniques, free associations, integration of non-survey data, media campaigns and academic knowledge to enrich our clients survey data.We help brands to grow through understanding your market position and better integrating all the available information to understand consumers drivers, barriers and paths to optimise investment and strategy.

We have been at the forefront of innovation in the research industry and know that the industry needs to change in to deliver marketers number one KPI – growth.

Our Reality Analytics solution uses a combination of techniques to move the brand and communication optimisation model forward, and tell you how much you should be spending and where to move your brand and marketing metrics

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Simon McDonald, Managing Director UK

As the established expert in digital market research data for ad measurement and effectiveness, Research Now optimises market research through its data assets, innovative solutions, and consultative services to drive better business decisions impacting on results for companies and agencies around the world. Founded in 1999, the company pioneered online data sampling and created the first B2B panel, and continues to provide robust research data through rigorous first-party consumer and B2B data collection for more than 3,000 clients worldwide through 11+ million panellists in more than 40 countries. As a trusted provider of comprehensive research services and data solutions, Research Now enables powerful insights that offer competitive advantage.

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Liam Corcoran, VP Ad and Audience Measurement EMEA

Smartology was founded in 2010 with a view to applying advanced machine learning and natural language technology to add value across the digital media sector. Our SmartMatch platform semantically matches content from over 100 of the world’s largest B2B brands alongside contextually relevant premium publisher articles resulting in significant uplift in engagement. The solution solves brand safety at an article level and processes no user data whatsoever thereby also solving GDPR compliance. Smartology are headquartered in London with a presence in the US, Asia and Australia.

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Mark Bembridge, CEO, Smartology

Toluna – Founder Partner, is a leading provider of real-time digital consumer insights, and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real-time.Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13+ million members across 68 countries.

This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 21 offices in Europe, North America, Asia Pacific and MENAP.

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Debbie Snewing

In recent times one often hears that “the trouble is, there’s no standards” in UK online audience measurement. Well there is and UKOM is it! UK Online Measurement is the industry body that sets and governs the UK industry standard for online audience measurement. Owned by IAB and AOP, and with board representation from IPA and ISBA, UKOM is the entire industry coming together and, with our current partner ComScore, providing an independent and objective audience measurement capability across PC, smartphones and tablets. The use of UKOM endorsed audience data from ComScore provides the reassurance and objectivity the industry demands.

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Ian Dowds, CEO