Louise has 30 years’ experience evaluating marketing and communications and has run her own econometrics agency since 1996. Prior experience includes Ogilvy and BMP DDB. She loves an analytical challenge and has won the IPA Effectiveness Awards Grand Prix four times. She is author of the IPA publication Econometrics Explained and chaired the econometrics judging panel for the 2016 Effectiveness Awards. Training her horse and taking her Landrover Defender on off-road adventures are favourite past-times.
Ian joined UKOM as its first dedicated CEO in September 2015 continuing a career in media that has spanned more than 25 years and taken in UK and European management roles across terrestrial and multichannel TV, media agency, and digital and mobile media. ITV, MindShare, Cartoon Network, Specific Media and Trinity Mirror among others have benefited from Ian’s considered perspective which brings together an appreciation of traditional media rigor and the exciting capabilities of digital media.
Simon Edward, BA (Hons), Chartered Marketer
Director of Market Development
Simon joined IBM in 1988, based in Paris, developing the process and contracts for acquiring third-party software. Since then he has held various technical and marketing roles in the UK and European organisations.
In his current role, Simon is Director of Market Development & Insights for IBM in Europe & MEA, with a core mission of ensuring IBM can take better actions by delivering trusted, integrated insights & recommendations in the context of the business to improve performance & fuel growth.
Simon was Director of Marketing & Communications for the Systems & Technology business in Northeast Europe before moving to his current role at the start of 2012.
In previous years, he has held positions in the Software Business and various Hardware Businesses. He has always worked closely with IBM business partners and influencers and spent two years managing the Volume Channels Marketing Team across EMEA.
Prior to working for IBM, Simon worked for an IBM Business Partner, a large Personal Computer Dealer and an IBM end-user customer. This earlier experience puts him in the position of working with IBM as an employee, a business partner and an end user customer.
Simon is a Chartered Marketer and has been a member of the Institute of Marketing for the last sixteen years. Outside of work he spends much time with his wife and two children, as well as participating in various hobbies including cycling, swimming, motorcycling, DIY and is a uniformed Cub Scout leader.
Sue Elms is a 30-year veteran in the insights industry. Working in advertising, media, software and research agencies she has gained significant experience operating at the leading edge of brand and communications insight, evaluation, research, data, and tech. Sue works with marketing and media stakeholders seeking customer and audience insights to drive success. She is passionate about making insight integral to business decisions
Chief Research Officer – Dentsu Aegis Network
Mark is responsible for developing Dentsu Aegis Network’s global research, insight & data strategy. Previously he was MD of Carat Insight & ævolve, Aegis Media’s insight and analytics division.
Starting as a media buyer in the 80’s, a planner, strategist & planning director in the 90’s. Since then he has focussed on data, research, advertising effectiveness, insight & digital projects and planning systems.
Pete Grindrod CBE is a Professor in the Mathematical Institute, Oxford, and a Non- Executive Director of the Alan Turing Institute. He is the Director of the Oxford- Emirates Data Science Lab, a collaboration between Emirates Group and scientists drawn from across Oxford departments. After starting his career at Dundee and Oxford he spent eighteen years working for a variety of companies on multidisciplinary projects based in the US, Europe and Japan. In 1998 he co-founded Numbercraft Limited which developed analytics and algorithms, extracting insights and strategic value from customer data (transactions, loyalty cards, and online accounts) for major retailers, FMCG companies and advertising, media and marketing companies. In 2010, Pete founded Cignifi Inc, a US-based company, exploring individuals’ mobile cell phone behaviour in order to infer lifestyle segmentation and thus yield credit scores to enable lending and other types of financial inclusion within emerging economic regions. His interest in dynamically evolving peer-to-peer networks enabled him to develop methods to analyse large scale networks based on social media data. In turn this was applied by Bloom Media (Jaywing) for major clients such as TV companies in order to analyse second-screening behaviour. Pete is a former member of the scientific advisory group for the UK’s MOD and a former President of the IMA. At Oxford Pete researches into all aspected of mathematics that underpin novel methods and algorithms for scalable proprietary data analytics. He is Chairman of Oxonomy, a data science venture collaboration between maritime trade and transport interests and theUniversity of Oxford. Pete was awarded a CBE for services to mathematics in 2005.
Mark has been with Toluna since 2007 and in the wider research field for a further 4 years. Mark and his team are responsible for Toluna’s Digital Business in EMEA & APAC, working with our clients across PanelPortal, QuickSurveys, TolunaAnalytics and SampleXpress. Mark will provide senior leadership team support throughout, ensuring your team is well resourced and has the internal support necessary to make your research plan an overwhelming success.
Nick Jones is Head of Digital at HS2, the nation-changing high speed rail project. There he counsels colleagues so that they achieve their goals through highly effective digital communications and marketing. He makes sure story, functionality, experience and branding works for both users and the business. Previously, Nick led Visa Inc’s European digital corporate communications and corporate responsibility work. His digital team managed presences on the web and social media that protected and improved its reputation across its 37 European markets. His CR team helps young people thrive in the digital economy, in particular through financial education. He joined Visa in March 2013 after a decade in public service. He was the head of digital at 10 Downing Street where he was responsible for the Prime Minister’s digital communication and engagement across 12 digital channels. And, Larry the Cat’s too. He is a former Jupiter Research analyst who covered consumer online behaviour in the last century. He first wrote about the Internet in 1994 when he co-founded New Media Age magazine.
Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Today he is the CEO of AudienceProject, a unique, award winning MarTech company supplying digital cross platform audience ecosystems to publishers, brands and agencies in the digital ad industry, a company which he joined in august 2015.
Prior to AudienceProject, Jacob Lachmann acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones in Jacob’s work.
Before GoViral/AOL Jacob spent seven years at German stock listed company ad pepper, which he joined prior to the IPO. Jacob acts as industrial advisor for corporate finance houses, holds board positions and is a frequent speaker at conferences around Europe.
Ali Little is Chief Operating Officer at GlobalWebIndex. Having spent several years working at media agencies OMD and UM, as well as client-side at Electronic Arts, he now dedicates his time to building robust data products and services that power marketing that works.
Ian’s career started in Government as a senior analyst within the Ministry of Defence, before moving to Equifax, heading up both the company’s Direct Marketing and Credit Scoring divisions. Following a stint at Draft Worldwide, Ian set up his own consultancy business, Monday International, which was quickly snapped up by Grey Worldwide. Ian would spend seven years within the WPP network, growing the business into MDS Global Consulting, providing marketing consultancy solutions across 14 markets.
Ian now heads the Data Sciences Practice for Publicis media serving all media agency brands in the UK. This team of nearly 100 professionals delivers project across analytics, Ai, software development, BI and Insight.
Ian has worked on large analytics and technology consulting projects in the energy sector for organisations such as British Gas in the UK and Gas Natural Fenosa in Spain. In the Insurance sector Ian has worked with both P&C and Life companies such as Aviva, RBSI, Tesco, Allianz, RSA, MoreThan, Admiral, Confused and Liberty. He also delivered large projects in Retail, FMCG and Telco.
Richard trained and qualified as a solicitor at the city law firm, Lovell White Durrant (now Hogan Lovells), where he worked in the firm’s IP/IT and media department. Since leaving Lovells in 2000 to pursue an in-house career, Richard has worked at various media organisations, including Granada Television as Head of Legal & Business Affairs for its Enterprises division and at The Telegraph Media Group as Group Legal Director. Richard joined the IPA in August 2010 and in addition to his role as Director of Legal & Public Affairs he is also a member of the broadcast and non-broadcast Committees of Advertising Practice which write the advertising self-regulatory codes, a member of Clearcast’s Copy Committee and a director of MediaSmart, a children’s media literacy programme. Richard was also chair of the Communications Agencies Lawyers Forum (CALF) for three years.
Gerhard Louw has been with Deutsche Telekom AG at the headquarters in Bonn, Germany for more than 10 years. As Senior Manager, International Media Management & Digital Transformation, he is responsible for steering and coordinating the international media function for the Deutsche Telekom Group across its 13 national telecommunication companies in Europe.
A strategic focus area for him is the digital transformation of media & marketing: the way consumers connect with brands and screens (today and in the future), the way advertisers use data & technology to expand their toolbox from mass communication to individualised communication as well as the role of agencies and suppliers in the transformation process.
His professional background spans 20 years and includes many aspects of marketing management on local and global levels, having worked in four of the most dynamic industries: advertising, fast-moving consumer goods, IT & Telecommunications.
A South African native, Gerhard has worked across 4 countries and 2 continents, speaks 4 languages and truly enjoys working closely with people from different countries and cultures in cross-functional and virtual teams. He has two business degrees and a post graduate diploma, is a registered Coach and a workshop facilitator & moderator. He recently published his first book, a practical guide for immigrants that want to find their feet and integrate in Germany.
Nick is a veteran of the advertising industry, specialising in all aspects of media.
He spent 27 years in the media agency world, and was the co-founder of Manning Gottlieb OMD, now the largest UK agency in the Omnicom group.
Nick has spent 10 years at Ebiquity, helping build the company from revenues of $15m to $100m with 18 offices in 14 countries. He specialises in helping advertisers achieve accountability and transparency for their media investments and was the principal author of the ‘Prescriptions, Principles and Processes’ guide for US advertisers, published in 2016 as part of the media transparency initiative by the US Association of National Advertisers.
He is a frequent conference speaker, author and consultant on a wide range of marketing, advertising and media matters, and has addressed audiences throughout the world. He leads Ebiquity’s relationships with industry partners, such as the World Federation of Advertisers.
Nick was a scholar at Oxford University and graduated with an Honours Degree in French and Spanish.
Antonia McCahon is a recognised digital transformation expert, having spent almost 20 years working with brands and corporations globally on the topic.
Antonia is Australian, and started her career working in communications for an Australian radio network. Her passion for digital was later ignited working in book publishing with Random House subsidiaries in the UK and US where she lead projects looking at leveraging digital within publishing.
In 2001, Antonia joined the FullSix Group (leading independent marketing communications group in Europe), based in Paris, where she later became Managing Partner leading the agency’s work with International clients including L’oreal, P&G, Coca Cola, Sanofi on digital and data-driven marketing projects.
In 2011, Antonia became involved in various digital age marketing services start-ups, before joining Pernod Ricard in September 2013 as Chief Digital Officer to lead the Group’s digital transformation globally. Key areas of focus included media & advertising (traditional and digital); data and consumer connection; IoT and connected environments; E-commerce; change management.
In September 2017 Antonia joined the data intelligence company, happyfication as CEO.
Dr. Irena Petric started her career as researcher at the University of Utrecht where she got her PhD in communication sciences in 1992. She then joined Cebuco, the central marketing and research organisation of the Dutch daily newspaper association and worked there as the head of research department. After that she worked as a Marketing and Research director at Reed Elsevier and later at PCM Publishers, a publisher of 4 national daily newspapers in The Netherlands.
From 2002 to 2012 she was co-owner of Media Craft, a consultancy for media research and marketing, working mainly for Dutch media companies in their activities on the advertising market. From 2013 on she continued the same work in her own company Living Numbers.
From 2003 on she is managing director of NOM, the JIC for the Dutch national readership survey. She was also a chairman of the technical committee of the Decision Makers survey, the syndicated b-to-b audience survey in the Netherlands and the chairman of NOA (Nationaal Onderzoek Arbeidsmarkt), the syndicated media survey for the recruitment market.
Since 2012 Irena is the president of European Media Research Organisation (EMRO, www.emro.org), the association of organizations from 22 countries engaged in audience measurement at a national level for any medium or combination of media. She is also a member of the steering committee of the Publishers and Data Research Forum (PDRF, former Print and Digital Research Forum). She is a speaker at numerous national and international conferences and symposia.
Mike Read is responsible for running operations and sales in the UK and in Europe. Prior to Verto, he was Managing Director and SVP of comScore Europe. He has a wealth of industry and audience measurement knowledge and experience. Prior to that, Mike was VP, Custom Panels at Netvalue and Managing Director UK/Europe at BPA Worldwide auditing, print, and online publications. Mike started his media career in the UK television advertising industry with spells at LWT, Meridian Broadcasting, and TVS.
Richard Reeves is leading the evolution of the AOP, providing a voice for the online publishing industry, through his role as Managing Director. He is responsible for the operational management of the digital trade body, as well as delivering a programme of targeted initiatives, research, and events.
Richard has worked within the media and advertising industry for more than 30 years, holding senior roles across a variety of sectors including publishing, broadcast, events, digital content, and digital vendor technology businesses. Having worked with a number of leading UK and international publisher brands – starting at Centaur Communications in the mid eighties – Richard has gone on to work with Dennis Publishing, News International, and the FT, and also held positions at National Geographic and Turner Broadcasting.
Igor Skokan, works at Facebook EMEA in the Marketing Science team, helping agencies and marketers find true business value through a range of solutions designed to measure audience, brand and sales outcomes. A nuclear scientist & mathematician by education, prior to joining Facebook, Igor held various senior analytical positions within Omnicom Media Group’s data, tech and analytics units in Dubai, London and Prague. Igor’s focus has been effectiveness from econometric modeling/MMM, digital attribution, segmentations to media & consumer insights. Beyond his passion for numbers, you can find him traveling, running or climbing high mountains.
Marie joined J. Walter Thompson in 2004 and leads the European division of the Innovation Group, an in-house futures consultancy delivering trends, insight and thought leadership to the agency’s clients. In a complex and fast-evolving consumer and cultural landscape, her team uncovers the signals, forces and themes driving disruptive change in our lives.
Marie regularly presents the team’s findings to clients and prospects, and has spoken at numerous international network events and conferences.
Denise Turner, Insight Director, Newsworks
After 24 years in research in advertising and media agencies, Denise joined Newsworks in April 2015. She has delivered several award-winning projects as part of her role overseeing insight at the marketing body for national newsbrands.
Denise is obsessed with insight and proving that communications works. She considers herself very lucky to be able to ask why for a living.
She has authored several books and reports on communications effectiveness for the IPA and has been involved in industry research right from the start of her career. In 2009 she was elected a Fellow of the IPA, in recognition of her services to the advertising industry.
Amanda Wigginton is Group Customer Strategy Director at Time Inc. (UK). She led the creation of and now leads the Customer Strategy team – a new centre of excellence which sees the Insight, Database and Analytics teams form a single department. This brings together all data and knowledge about our consumers into one place to provide unrivalled customer understanding and knowledge to help grow both advertising and consumer direct revenues. Amanda works with all areas of Time Inc. UK including content development, advertising, marketing, growth and innovation to provide a high-quality single source of information that puts the customer at the heart of the business. Amanda has held a number of different roles in her time at Time Inc. (UK) including overseeing the development and implementation of the new product development research process, leading the centralisation of the research and insight team across the business and developing a number of award winning research initiatives including The Origin Lounge, GenerationYNot! and Connected Consumers. Prior to Time Inc. Amanda worked on the research team at MEC a media agency. Amanda sits on a number of industry committees including representing the PPA on the PAMCO Advisory Group and Technical Committee.
James Wycherley joined the Insight Management Academy (IMA) as Chief Executive in May 2015 following 10 years as Director of Customer Insight and Analysis at Barclays Bank.
James is an expert on Insight strategy, analysis, and communication, and has delivered consultancy and keynote presentations in North America, Australia and the Middle East, as well as in a dozen countries in Europe.
The IMA has been helping organisations to make Insight make a difference for 15 years, and James would like to encourage as many companies as possible to contribute to, and learn from, its best practice work.