Alex is Head of Insight at Blis, tasked with interpreting our unique data-set and applying it to help address client challenges.
Having spent more than a decade working in research and insight roles across a diverse range of media agencies, owners, and publishers, Alex uses this perspective to understand the role mobile location data can play in marketing communications and media planning.
Analytics and philosophy are the principle disciplines that underpin his work, ensuring that data is always viewed through a human lens, so that objectively observed patterns can be applied to real-world behaviour.
He has little interest in vanity puff-piece research projects and believes that insight is nothing without implication.
Outside work, Alex enjoys sport and music, though is a better spectator than participant in both.
Catherine is Director of Marketing and Audiences for BBC World Service, which offers a multi-platform news service in 40 languages including English to millions around the world on TV, radio and digital and mobile platforms.
Catherine is responsible for provision of business focused insight and on and off-air marketing across the World Service.
Prior to joining the BBC, Catherine held a number of roles at the Central Office of Information (COI) where she joined as Director of Research, and then took the post of Group Client Director, responsible for through the line marketing campaigns on behalf of Government clients across the Education, Skills and Culture sectors, and finally worked as a managing consultant in the Strategy and Planning team. Catherine started her career as a Graduate Trainee in Birds Eye Walls, moving to ITV’s Carlton Television, where she headed the commercial research team.
Previous to Gain Theory, Jon was Deputy Global MD at Ohal, a WPP Marketing effectiveness Consultancy, where he specialised in using advanced analytical techniques to solve business issues, working with retail, financial and pharma clients across EMEA and North America.
Jon has also worked with National Savings and Investments as Chief Economist where he led the development of an integrated business intelligence team that brought together the skills of economics, econometrics, advanced statistical modelling and qual & quant research.
Chief Research Officer – Dentsu Aegis Network
Mark is responsible for developing Dentsu Aegis Network’s global research, insight & data strategy. Previously he was MD of Carat Insight & ævolve, Aegis Media’s insight and analytics division.
Starting as a media buyer in the 80’s, a planner, strategist & planning director in the 90’s. Since then he has focussed on data, research, advertising effectiveness, insight & digital projects and planning systems.
Martyn Bentley is AudienceProject’s Commercial Director in the UK. From previous positions, Martyn brings a wealth of programmatic, data and cross-media experience to his role leading AudienceProject in the UK market.
As a well-respected thought-leader, Martyn has previously run commercial and regional teams for Prohaska Consulting, Rubicon Project, Chango, Microsoft, Disney, MTV and others.
As Commercial Director UK, Martyn is scaling up the already solid UK base, and energetically working with Audience Project’s publisher and buy-side clients, ensuring they extract the most value possible from its transparent approach to audience creation and verification.
Matthew Knight – creative, strategy, innovation, misfit – a patchwork career across multiple disciplines from working in advertising, technology, creating new brands and products, organisational design, consulting, curating and most recently – combining all of these things together as a new type of strategist, working with multiple organisations helping them to explore the future and making it happen sooner.
The past five years saw Matthew lead the strategy and innovation team at Carat UK, redesign their internal culture, lead long-term ambition planning, and establish an innovation first mindset across the business – Make Brave Happen, and before that he founded creative agency de-construct, and worked with businesses including Adidas, Nike, Innocent, Wieden+Kennedy, Karmarama and D&AD.
In his spare time, Matthew curates non-commercial projects exploring the ideas of engineered serendipity and slow creativity – including Leapers.co, a global community of people taking active control of the future of work; OneDayCurious, a daily gym for the creative mind; and the Disposable Memory Project, a photography project which saw 500 cameras shared across the planet to capture stories of their journey.
He’s a father of two, a professionally trained barista, has just completed a beginners course in carpentry, loves independant print titles, and has a strange fascination with collective nouns.
Thirty-year media industry veteran Nick Manning joined MediaLink in 2018 as Senior Vice President in its London office, where he focuses on expansion of the strategic advisory firm in Europe. Prior to MediaLink, Nick was Chief Strategy Officer at Ebiquity, where he was responsible for developing and implementing Ebiquity’s strategy across its three business segments. He spent a decade there helping the company build its capabilities, initially joining as Chief Operating Officer in 2007 before becoming President, International, in charge of Ebiquity’s non-UK based operations. Before Ebiquity, Nick was CEO of OMD’s operations in the UK and also co-founded OPera, the UK media negotiation arm for Omnicom Media Group. In 1990, Nick co-founded Manning Gottlieb Media (MGM), which became one of the most highly respected and fastest-growing Media Specialist agencies before becoming part of Omnicom in 1997. He is a frequent conference speaker, commentator and author of thought-leadership content on advertising industry matters.
Simon is UK Managing Director of DVJ Insights and has over 20 years of experience in global branding, strategy and advertising research for companies like Unilever, SKY, Pernod Ricard, BBC Global News and National Geographic. He has worked on the client side for the Financial Times and for big and small innovative research companies. He has an interest in helping brands and companies get closer to their consumers and is an expert in innovative holistic research techniques. His client side experience means he brings an appreciation of the challenges of driving change in organizations through the delivery of actionable insight.
Sue Elms is a 30-year veteran in the insights industry. Working in advertising, media, software and research agencies she has gained significant experience operating at the leading edge of brand and communications insight, evaluation, research, data, and tech. Sue works with marketing and media stakeholders seeking customer and audience insights to drive success. She is passionate about making insight integral to business decisions
Yannis oversees strategy for a diverse range of global brands at Havas International. Based in London, over the last 12 years, he has worked with and led award winning teams in some of the biggest agency networks including Mediacom, Zenith and Carat.