2018 Agenda

9:00

Welcome

Forum Chair: Sue Elms, Founding Partner, BEInsights

9:10

KEY NOTE: The cost of creepiness

Dr Jillian Ney, Dr of Social Media Intelligence & Behavioural Science

9:35

Finding the human truth & perfecting targeting

Session leader: Sarah Gale, Head of Insight & Analytics, OMD

Case study – How to combine real human truth with data and analytics to drive business

Charlotte Mountjoy, Head of Marketing Insight, SSE PLC (Energy, Broadband and Home Services)

Creating the perfect audience feedback loop, beyond behaviours – understanding, targeting, measuring response

Ian Edwards,
Planning Director, Facebook

Avoiding the pitfalls of perfect targeting: Why it matters putting the “Who” before the “How”

Yannis Zachos, Head of Strategy, Havas International

PROVOCATION – What is human truth in a post-human society?

Matthew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited

PANEL – Identifying the challenges and solutions for organisations aiming to build a more nuanced understanding of their audience to drive business?

10.40

Break & Networking

11.20

How to achieve maximum ROI in a multi-platform/data world

Session leader: Nick Manning, Senior Vice President, Medialink

The reality of building an attribution model

Bambos Neophytou, Brand Director, Simply Health

Measuring holistic long term effectiveness and applying to business strategy

Tessa Herbert, Head of Marketing, NSPCC

Sally Dickerson, Managing Director, Benchmarketing

ROI for multi-platform campaign evaluation

Neil Mortensen,
Director of Audiences, ITV

PROVOCATION – How can you step forward if you are always looking back?

PANEL – Finding the balance between short term ROI & long-term brand success, what metrics work!  

 

Additional panellists will include:
Dr Nick Pugh, 
Head of Effectiveness UK, Ebiquity

12.20

Fireside chat

Andrew Challier, Chief Client Officer, Ebiquity with (Client tbc)

12.55

Lunch & Networking

14.00

KEY NOTE: 10 ways blockchain will impact the analytics & insights industries and how to respond?

Rolfe Swinton, Block Chain and New Venture Acceleration

14.20

Evaluating & managing data (the good, the bad & the ugly)

Session leader: Mark Greenstreet, Chief Research Officer, Dentsu Aegis

Why & how to build an integrated data system

Adam Ben-Yousef, Global Marketing Effectiveness Director, Diageo

Audience insight in an AI world

Paul Martin, Vice President Analytics, Xaxis

Evaluating data: is all data created equal?

Jo Holdaway, Chief Data Officer, ESI Media

GDPR 6 months on: the impact on both personal & research data

Debrah Harding, Managing Director, Market Research Society

PROVOCATION – Are planning & insight specialists even needed?

PANEL – The challenge of driving decisions from multiple sources of data, what are the key hurdles, sharing both success and failure.

Panellists include: representative of Research Now

15.35

Break & Networking

16.05

The business case for infrastructure & investment

Session leader: Alex Brownsell, Deputy Editor, Haymarket Media Group

The investment required (time, infrastructure, money) & business returns

Jon Webb, Managing Partner, Gain Theory

The business impact of audience data and insight integration for a multi-faceted company

Catherine Blizzard, Director of Marketing and Audiences, BBC World Service

PANEL – How to get ALL your business stakeholders on board for change

Additional panellists will include:

Fran Cassidy, Founder, Cassidy Media Partnership

16.45

What will you do differently tomorrow?

 

Panellists include:

Ian Dowds, CEO, UKOM

17.15

Drinks & Networking