2018 Agenda

9:00

Welcome

Forum Chair: Sue Elms, Founding Partner, BEInsights

9:10

KEY NOTE: The cost of creepiness

Dr Jillian Ney, Dr of Social Media Intelligence & Behavioural Science

9:30

Finding the human truth & perfecting targeting

Session leader: Sarah Gale, Head of Insight & Analytics, OMD

Case study – How to combine real human truth with data and analytics to drive business

Charlotte Mountjoy, Head of Marketing Insight, SSE PLC

Creating the perfect audience feedback loop, beyond behaviours – understanding, targeting, measuring response

Ian Edwards,
Planning Director, Facebook

Improving receptivity: human motivations. context and personalisation

PROVOCATION – What is human truth in a post-human society?

Matthew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited

PANEL – Identifying the challenges and solutions for organisations aiming to build a more nuanced understanding of their audience to drive business?

10.35

Break & Networking

11.15

How to achieve maximum ROI in a multi-platform/data world

Session leader: Nick Manning, Senior Vice President, Medialink

The reality of building an attribution model

Bambos Neophytou, Brand Director, Simply Health

ROI for multi-platform campaign evaluation

Neil Mortensen,
Director of Audiences, ITV

PROVOCATION – How can you step forward if you are always looking back?

PANEL – Finding the balance between short term ROI & long-term brand success, what metrics work!  

 

Additional panellists will include:
Dr Nick Pugh, 
Head of Effectiveness UK, Ebiquity

12.15

Fireside chat

Andrew Challier, Chief Client Officer, Ebiquity with (Client tbc)

12.50

Lunch & Networking

14.00

KEY NOTE: 10 ways blockchain will impact the analytics & insights industries and how to respond?

Rolfe Swinton, Block Chain and New Venture Acceleration

14.20

Evaluating & managing data (the good, the bad & the ugly)

Session leader: Mark Greenstreet, Chief Research Officer, Dentsu Aegis

Why & how to build an integrated data system
Audience insight in an AI world

Paul Martin, Vice President Analytics, Xaxis

Evaluating data: is all data created equal?

Jo Holdaway, Chief Data Officer, ESI Media

GDPR 6 months on: the impact on both personal & research data

Debrah Harding, Managing Director, Market Research Society

PROVOCATION – Are planning & insight specialists even needed?

PANEL – The challenge of driving decisions from multiple sources of data, what are the key hurdles, sharing both success and failure.

Additional panellists will include:
Jon Chase, Chairman MAC, EACA

15.35

Break & Networking

16.05

The business case for infrastructure & investment

Session leader: Sue Elms, Founding Partner, BEInsights

The investment required (time, infrastructure, money) & business returns

Jon Webb, Managing Partner, Gain Theory

The business impact of audience data and insight integration for a multi-faceted company

Catherine Blizzard, Director of Marketing and Audiences, BBC World Service

16.45

What will you do differently tomorrow?

 

Panellists include:

Ian Dowds, CEO, UKOM

17.15

Drinks & Networking