9:00
Welcome
Forum Chair: Sue Elms, Founding Partner, BEInsights
9:10
KEY NOTE: The cost of creepiness
Dr Jillian Ney, Dr of Social Media Intelligence & Behavioural Science
9:30
Finding the human truth & perfecting targeting
Session leader: Sarah Gale, Head of Insight & Analytics, OMD
Case study – How to combine real human truth with data and analytics to drive business
Charlotte Mountjoy, Head of Marketing Insight, SSE PLC
Creating the perfect audience feedback loop, beyond behaviours – understanding, targeting, measuring response
Ian Edwards,
Planning Director, Facebook
Improving receptivity: human motivations. context and personalisation
PROVOCATION – What is human truth in a post-human society?
Matthew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited
PANEL – Identifying the challenges and solutions for organisations aiming to build a more nuanced understanding of their audience to drive business?
10.35
Break & Networking
11.15
How to achieve maximum ROI in a multi-platform/data world
Session leader: Nick Manning, Senior Vice President, Medialink
The reality of building an attribution model
Bambos Neophytou, Brand Director, Simply Health
ROI for multi-platform campaign evaluation
Neil Mortensen,
Director of Audiences, ITV
PROVOCATION – How can you step forward if you are always looking back?
PANEL – Finding the balance between short term ROI & long-term brand success, what metrics work!
Additional panellists will include:
Dr Nick Pugh,
Head of Effectiveness UK, Ebiquity
12.15
Fireside chat
Andrew Challier, Chief Client Officer, Ebiquity with (Client tbc)
12.50
Lunch & Networking
14.00
KEY NOTE: 10 ways blockchain will impact the analytics & insights industries and how to respond?
Rolfe Swinton, Block Chain and New Venture Acceleration
14.20
Evaluating & managing data (the good, the bad & the ugly)
Session leader: Mark Greenstreet, Chief Research Officer, Dentsu Aegis
Why & how to build an integrated data system
Audience insight in an AI world
Paul Martin, Vice President Analytics, Xaxis
Evaluating data: is all data created equal?
Jo Holdaway, Chief Data Officer, ESI Media
GDPR 6 months on: the impact on both personal & research data
Debrah Harding, Managing Director, Market Research Society
PROVOCATION – Are planning & insight specialists even needed?
PANEL – The challenge of driving decisions from multiple sources of data, what are the key hurdles, sharing both success and failure.
Additional panellists will include:
Jon Chase, Chairman MAC, EACA
15.35
Break & Networking
16.05
The business case for infrastructure & investment
Session leader: Sue Elms, Founding Partner, BEInsights
The investment required (time, infrastructure, money) & business returns
Jon Webb, Managing Partner, Gain Theory
The business impact of audience data and insight integration for a multi-faceted company
Catherine Blizzard, Director of Marketing and Audiences, BBC World Service
16.45
What will you do differently tomorrow?
Panellists include:
Ian Dowds, CEO, UKOM
17.15