9.00
Welcome
Forum Chair: Sue Elms, Founding Partner, BEInsights
9.15
Finding the human truth & perfecting targeting
Session leader: Sarah Gale, Head of Insight & Analytics, OMD
Avoiding the pitfalls of perfect targeting: Why it matters putting the “Who” before the “How”
Yannis Zachos, Head of Strategy, Havas International
Case study – How to combine real human truth with data and analytics to drive business
Charlotte Mountjoy, Head of Marketing Insight, SSE PLC (Energy, Broadband and Home Services)
Creating the perfect audience feedback loop, beyond behaviours – understanding, targeting, measuring response
Peter Buckley, Comms Planner, Facebook
PROVOCATION – What is human truth in a post-human society?
Matthew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited
PANEL – Identifying the challenges and solutions for organisations aiming to build a more nuanced understanding of their audience to drive business?
Additional panellists will include:
Alex Wright, Head of Insight, Blis
10.15
Elevator pitch: Solving the Iron Triangle by automating and standardising your research at scale
Simon McDonald, Managing Director UK, DVJ Insights
10.20
Break & Networking
11.10
Elevator pitch: How audience transparency can power effectiveness
Martyn Bentley, Commercial Director, Audience Project
11.15
How to achieve maximum ROI in a multi-platform/data world
Session leader: Nick Manning, Senior Vice President, Medialink
The reality of building an attribution model
Bambos Neophytou, Brand Director, Simplyhealth
Measuring holistic long term effectiveness and applying to business strategy
Tessa Herbert, Group Head of Marketing, NSPCC
Sally Dickerson, Managing Director, Benchmarketing
ROI for multi-platform campaign evaluation
Denise Turner, Insight Director, Newsworks
PROVOCATION – How can you step forward if you are always looking back?
PANEL – Finding the balance between short term ROI & long-term brand success, what metrics work!
Additional panellists will include:
Nic Pietersma, Business Director UK, Ebiquity
Lauren Duggan, Sales Director EMEA, Smartology
12.20
Intelligence from location and situational context
Raman Sidhu, VP Business Development, Beemray
12.25
The Advertiser Perspective: The implications of the growth in analytics in marketing decision-making
Zeman Bhunnoo, Head of Growth Analytics, Cereal Partners Worldwide in conversation with
Andrew Challier, Chief Client Officer, Ebiquity
12.45
Next generation insights; how behavioural data is helping brands make better business decisions
Paul Twite, Managing Director, Europe and MENA, Toluna
12.50
Lunch & Networking
14.15
KEY NOTE: 10 ways blockchain will impact the analytics & insights industries and how to respond?
Rolfe Swinton, Director – Data Assets, GfK
14.40
Evaluating & managing data (the good, the bad & the ugly)
Session leader: Mark Greenstreet, Chief Research Officer, Dentsu Aegis
Why & how to build an integrated data system
Adam Ben-Yousef, Global Marketing Effectiveness Director, Diageo
Audience insight in an AI world
Paul Martin, Vice President Analytics, Xaxis
Evaluating data: is all data created equal?
Jo Holdaway, Chief Data Officer, ESI Media
GDPR 6 months on: the impact on both personal & research data
Debrah Harding, Managing Director, Market Research Society
PROVOCATION – Are planning & insight specialists even needed?
PANEL – The challenge of driving decisions from multiple sources of data, what are the key hurdles, sharing both success and failure.
Liam Corcoran, VP Ad & Audience Measurement EMEA, Research Now
15.50
Elevator Pitch
15.55
Break & Networking
16.15
The business case for infrastructure & investment
Session leader: Alex Brownsell, Deputy Editor, Haymarket Media Group
The investment required (time, infrastructure, money) & business returns
Jon Webb, Managing Partner, Gain Theory
The business impact of audience data and insight integration for a multi-faceted company
Catherine Blizzard, Director of Marketing and Audiences, BBC World Service
PANEL – How to get ALL your business stakeholders on board for change
Additional panellists will include:
Fran Cassidy, Founder, Cassidy Media Partnership
Stuart Bluck, Senior Insight Manager, Whitbread
17.15
What will you do differently tomorrow?
Panellists include:
Ian Dowds, CEO, UKOM
Catherine Blizzard, Director of Marketing and Audiences, BBC World Service
Adam Ben-Yousef, Global Marketing Effectiveness Director, Diageo
Bambos Neophytou, Brand Director, Simplyhealth
Sarah Gale, Head of Insight & Analytics, OMD
17.30