9:00
Welcome
Forum Chair: Sue Elms, Founding Partner, BEInsights
9:10
KEY NOTE: The cost of creepiness
Dr Jillian Ney, Dr of Social Media Intelligence & Behavioural Science
9:35
Finding the human truth & perfecting targeting
Session leader: Sarah Gale, Head of Insight & Analytics, OMD
Case study – How to combine real human truth with data and analytics to drive business
Charlotte Mountjoy, Head of Marketing Insight, SSE PLC (Energy, Broadband and Home Services)
Creating the perfect audience feedback loop, beyond behaviours – understanding, targeting, measuring response
Ian Edwards,
Planning Director, Facebook
Avoiding the pitfalls of perfect targeting: Why it matters putting the “Who” before the “How”
Yannis Zachos, Head of Strategy, Havas International
PROVOCATION – What is human truth in a post-human society?
Matthew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited
PANEL – Identifying the challenges and solutions for organisations aiming to build a more nuanced understanding of their audience to drive business?
10.40
Break & Networking
11.20
How to achieve maximum ROI in a multi-platform/data world
Session leader: Nick Manning, Senior Vice President, Medialink
The reality of building an attribution model
Bambos Neophytou, Brand Director, Simply Health
Measuring holistic long term effectiveness and applying to business strategy
Tessa Herbert, Head of Marketing, NSPCC
Sally Dickerson, Managing Director, Benchmarketing
ROI for multi-platform campaign evaluation
Neil Mortensen,
Director of Audiences, ITV
PROVOCATION – How can you step forward if you are always looking back?
PANEL – Finding the balance between short term ROI & long-term brand success, what metrics work!
Additional panellists will include:
Dr Nick Pugh,
Head of Effectiveness UK, Ebiquity
12.20
Fireside chat
Andrew Challier, Chief Client Officer, Ebiquity with (Client tbc)
12.55
Lunch & Networking
14.00
KEY NOTE: 10 ways blockchain will impact the analytics & insights industries and how to respond?
Rolfe Swinton, Block Chain and New Venture Acceleration
14.20
Evaluating & managing data (the good, the bad & the ugly)
Session leader: Mark Greenstreet, Chief Research Officer, Dentsu Aegis
Why & how to build an integrated data system
Adam Ben-Yousef, Global Marketing Effectiveness Director, Diageo
Audience insight in an AI world
Paul Martin, Vice President Analytics, Xaxis
Evaluating data: is all data created equal?
Jo Holdaway, Chief Data Officer, ESI Media
GDPR 6 months on: the impact on both personal & research data
Debrah Harding, Managing Director, Market Research Society
PROVOCATION – Are planning & insight specialists even needed?
PANEL – The challenge of driving decisions from multiple sources of data, what are the key hurdles, sharing both success and failure.
Panellists include: representative of Research Now
15.35
Break & Networking
16.05
The business case for infrastructure & investment
Session leader: Alex Brownsell, Deputy Editor, Haymarket Media Group
The investment required (time, infrastructure, money) & business returns
Jon Webb, Managing Partner, Gain Theory
The business impact of audience data and insight integration for a multi-faceted company
Catherine Blizzard, Director of Marketing and Audiences, BBC World Service
PANEL – How to get ALL your business stakeholders on board for change
Additional panellists will include:
Fran Cassidy, Founder, Cassidy Media Partnership
16.45
What will you do differently tomorrow?
Panellists include:
Ian Dowds, CEO, UKOM
17.15