2018 Agenda



Forum Chair: Sue Elms, Founding Partner, BEInsights


Finding the human truth & perfecting targeting

Session leader: Sarah Gale, Head of Insight & Analytics, OMD

Avoiding the pitfalls of perfect targeting: Why it matters putting the “Who” before the “How”

Yannis Zachos, Head of Strategy, Havas International

Case study – How to combine real human truth with data and analytics to drive business

Charlotte Mountjoy, Head of Marketing Insight, SSE PLC (Energy, Broadband and Home Services)

Creating the perfect audience feedback loop, beyond behaviours – understanding, targeting, measuring response

Peter Buckley, Comms Planner, Facebook

PROVOCATION – What is human truth in a post-human society?

Matthew Knight, Strategy & Innovation Partner, Foxlark Strategy Limited

PANEL – Identifying the challenges and solutions for organisations aiming to build a more nuanced understanding of their audience to drive business?

Additional panellists will include:
Alex Wright, Head of Insight, Blis


Elevator pitch: Solving the Iron Triangle by automating and standardising your research at scale

Simon McDonald, Managing Director UK, DVJ Insights


Break & Networking


Elevator pitch: How audience transparency can power effectiveness

Martyn Bentley, Commercial Director, Audience Project


How to achieve maximum ROI in a multi-platform/data world

Session leader: Nick Manning, Senior Vice President, Medialink

The reality of building an attribution model

Bambos Neophytou, Brand Director, Simplyhealth

Measuring holistic long term effectiveness and applying to business strategy

Tessa Herbert, Group Head of Marketing, NSPCC

Sally Dickerson, Managing Director, Benchmarketing

ROI for multi-platform campaign evaluation

Denise Turner, Insight Director, Newsworks

PROVOCATION – How can you step forward if you are always looking back?

PANEL – Finding the balance between short term ROI & long-term brand success, what metrics work!  


Additional panellists will include:
Nic Pietersma, Business Director UK, Ebiquity

Lauren Duggan, Sales Director EMEA, Smartology


Intelligence from location and situational context

Raman Sidhu, VP Business Development, Beemray


The Advertiser Perspective: The implications of the growth in analytics in marketing decision-making

Zeman Bhunnoo, Head of Growth Analytics, Cereal Partners Worldwide in conversation with 

Andrew Challier, Chief Client Officer, Ebiquity


Next generation insights; how behavioural data is helping brands make better business decisions

Paul Twite, Managing Director, Europe and MENA, Toluna


Lunch & Networking


KEY NOTE: 10 ways blockchain will impact the analytics & insights industries and how to respond?

Rolfe Swinton, Director – Data Assets, GfK


Evaluating & managing data (the good, the bad & the ugly)

Session leader: Mark Greenstreet, Chief Research Officer, Dentsu Aegis

Why & how to build an integrated data system

Adam Ben-Yousef, Global Marketing Effectiveness Director, Diageo

Audience insight in an AI world

Paul Martin, Vice President Analytics, Xaxis

Evaluating data: is all data created equal?

Jo Holdaway, Chief Data Officer, ESI Media

GDPR 6 months on: the impact on both personal & research data

Debrah Harding, Managing Director, Market Research Society

PROVOCATION – Are planning & insight specialists even needed?

PANEL – The challenge of driving decisions from multiple sources of data, what are the key hurdles, sharing both success and failure.

Liam Corcoran, VP Ad & Audience Measurement EMEA, Research Now


Elevator Pitch


Break & Networking


The business case for infrastructure & investment

Session leader: Alex Brownsell, Deputy Editor, Haymarket Media Group

The investment required (time, infrastructure, money) & business returns

Jon Webb, Managing Partner, Gain Theory

The business impact of audience data and insight integration for a multi-faceted company

Catherine Blizzard, Director of Marketing and Audiences, BBC World Service

PANEL – How to get ALL your business stakeholders on board for change

Additional panellists will include:

Fran Cassidy, Founder, Cassidy Media Partnership

Stuart Bluck, Senior Insight Manager, Whitbread


What will you do differently tomorrow?


Panellists include:

Ian Dowds, CEO, UKOM

 Catherine Blizzard, Director of Marketing and Audiences, BBC World Service

Adam Ben-Yousef, Global Marketing Effectiveness Director, Diageo

Bambos Neophytou, Brand Director, Simplyhealth

Sarah Gale, Head of Insight & Analytics, OMD


Drinks & Networking