2017 Presentations & Videos

2017 Presentations

0930 Richard Lindsay
0930 Richard Lindsay
A case study in co-operation: MediaHouse, bringing together researchers and analysts across all industry JICS in The Netherlands - Irena Petric, Managing Director, NOM
A case study in co-operation: MediaHouse, bringing together researchers and analysts across all industry JICS in The Netherlands - Irena Petric, Managing Director, NOM
Analytics that generates actionable insight: from retail to MNOs to airline (bricks and mortar); from media planning and targeting to real time digital response - Prof Peter Grindrod CBE, Oxford University
Analytics that generates actionable insight: from retail to MNOs to airline (bricks and mortar); from media planning and targeting to real time digital response - Prof Peter Grindrod CBE, Oxford University
Audience Targeting Validation: Ali Little, CEO, GlobalWebIndex & Antonia McCahon, CEO, Happyfication
Audience Targeting Validation: Ali Little, CEO, GlobalWebIndex & Antonia McCahon, CEO, Happyfication
Balancing communications’ effects on sales and key equity measures - Louise Cook, Managing Director, Holmes & Cook
Balancing communications’ effects on sales and key equity measures - Louise Cook, Managing Director, Holmes & Cook
Better insights through diversity – how diversity of thought, stimulus, skillsets and data sources beats a one dimensional approach every time. - Jonny Protheroe, Head of Market Insights UK, Google
Better insights through diversity – how diversity of thought, stimulus, skillsets and data sources beats a one dimensional approach every time. - Jonny Protheroe, Head of Market Insights UK, Google
Breaking down the silos: Amanda Wiggington, Group Customer Strategy Director, Time Inc
Breaking down the silos: Amanda Wiggington, Group Customer Strategy Director, Time Inc
Breaking down the silos: Mark Greenstreet, Chief Research Officer, Dentsu Aegis Network
Breaking down the silos: Mark Greenstreet, Chief Research Officer, Dentsu Aegis Network
From Impressions to Real People - Jacob Lachmann, CEO, Audience Project
From Impressions to Real People - Jacob Lachmann, CEO, Audience Project
Is marketing now all about the fast buck?- Jonathan Allan, Sales Director, Channel Four
Is marketing now all about the fast buck?- Jonathan Allan, Sales Director, Channel Four
Learnings from the successful application of artificial intelligence - Ian Liddicoat, Global Head of Data Technology and Analytics, Zenith Optimedia
Learnings from the successful application of artificial intelligence - Ian Liddicoat, Global Head of Data Technology and Analytics, Zenith Optimedia
Leveraging consumer data responsibly - Marie Stafford, European Director, the Innovation Group, J. Walter  Thompson
Leveraging consumer data responsibly - Marie Stafford, European Director, the Innovation Group, J. Walter Thompson
Machine learning: - Mark Hallums, VP Digital Solutions EMEA & APAC, Toluna
Machine learning: - Mark Hallums, VP Digital Solutions EMEA & APAC, Toluna
Solving the  problem with Insight. How flexible transformation will aid your understanding of audiences - Nick Jones, Head of Digital, HS2
Solving the problem with Insight. How flexible transformation will aid your understanding of audiences - Nick Jones, Head of Digital, HS2
The advertisers’ perspective: attribution in the real world Gerhard Louw, Senior Manager, International Media & Digital Transformation,  Deutsche Telekom
The advertisers’ perspective: attribution in the real world Gerhard Louw, Senior Manager, International Media & Digital Transformation, Deutsche Telekom
The agency perspective - Anton Kopytov, Head of Data & Analytics, GroupM [m] Platform EMEA
The agency perspective - Anton Kopytov, Head of Data & Analytics, GroupM [m] Platform EMEA

Videos