About


The Audience Analytics & Insight Forum is a highly-targeted event, designed to bring together only the most senior decision makers working in advertising, media and communications – those responsible for making critical business decisions based on their understanding of brand audiences.

The Audience Analytics & Insight Forum will bring together the latest audience analysis techniques, from machine learning / AI to behavioural targeting, with presentations from disruptor ad tech providers, agile insight consultancies and effective case studies. Featuring:

Harnessing innovation to integrate audience analytics & insight to provide effect answers to business needs:

  • Measuring audiences in a 2 speed world
  • Connecting data sources – 1st, 2nd and 3rd party
  • Integrating the art of insight with the might of data
  • Case studies and solutions from around the world

Strategies for building an effective operating model to deliver both your analytics and usable insights:

  • If data people are from Mars and insight people from Venus – how do you get them to speak the same language
  • Breaking down the data silos
  • Defining optimal skill sets
  • Selecting the tools and resources to get the job done

The Forum will be an opportunity to hear key note speeches from industry leaders and elevator pitches for the latest tech solutions. Join us to share and discuss ideas in plenary panel discussions and to participate in speed dating with specially selected suppliers.

Who will benefit from attending?


If you are responsible for making critical decisions based on the interpretation of behaviour this will be a must-attend event for you. Ideal for:

  • Chief Data / Information / Technology Officer
  • Head of Insight / Research / Data / Analytics
  • Communications Planner / Strategist
  • Digital Marketer

Attendance at The Forum is limited to senior decision makers and has a maximum capacity of 100.  HOW TO APPLY

Partner with us


The Audience Analytics & Insight Forum is a highly-targeted event, designed to bring together only the most senior decision makers working in advertising, media and communications, those responsible for making critical business decisions based on their understanding of brand audiences.

In a compact one-day event, you will have the opportunity to:

  • Present your leading-edge solution, through a case study or elevator pitch
  • Participate in scheduled one-to-one meetings with heads of research, data, planning and insight
  • Exhibit your solutions and join networking sessions
  • Hear from advertisers, agencies and media owner speakers who are leading the way in combining data analytics, research and insight approaches

Who should partner?


Ad tech providers and insight / research agencies providing solutions for:

  • Data management / analytics
  • Insight / research tools designed to augment data analytics
  • Marketers, planners and media strategists to interpret data and drive decision making

AAI Programme Advisory Board


Sue Elms – Advisory Board Director

Simon Thomas – Global Director – Audiences Research at GroupM / MEC Global

Simon Andrews – Mobile & Digital Expert, Consulting, AdTech & StartUp mentor

Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network

Alan Dunachie – Managing Director at Eurostart Digital

Denise Turner – Insight Director at Newsworks

Russell Marsh – Managing Director – Accenture Digital UK&I

Nick Manning – Chief Strategy Officer, Ebiquity

Amanda Wiggington – Group Customer Strategy Director at Time Inc. UK

Ernie Collings – Research and Insight Manager at Clear Channel

 

The Day


Date: October 5th 2017
Time: 9.00 – 5.30 followed by networking
Place: Prince Philip House,
3 Carlton House Terrace,
St. James’s,
London SW1Y 5DG
The event will take place at Prince Philip House, in a space designed to optimise networking, with beautiful views across Green Park and beyond.

 

The Programme


09.00 Welcome and introduction to the day – Sue Elms, Consultant, Skin the Cat

09.10 Fixing the disconnect between data and insight: a client viewpoint

  • Understanding the client’s frustrations: how can more information lead to fewer useful insights?
  • How can big data live up to its promise?
  • Identifying potential solutions: how can advertisers, agencies and media owners work together to fix the disconnect

09.30 Managing the data lake: Integrating behavioural and survey data to deliver improved audience insights

  • Connecting 1st, 2nd and 3rd party data – the reality
  • Asking the right questions of the data – getting back to the “why” rather than just the “what” of customer behaviour

10.30 Knowledge and networking session:

  • One to one meetings with game-changing suppliers
  • Case study presentations showing new media and research tech solutions in action
  • Refreshments and networking

11.30 Audience applications: new approaches for understanding and targeting consumers

  • Harnessing innovation, AI and machine learning
  • Examples of integration and collaboration from around the world

12.45 Knowledge and networking session:

  • Lunch and networking
  • One to one meetings with game-changing suppliers
  • Case study presentations showing new media and research tech solutions in action

14.30 Evaluating outcomes: ROI, brand equity, attribution

  • Understanding the future for data harmonisation to enable benchmarking of media and marketing performance

15.30 Refreshments and networking

16.00 Breaking down the silos: building an organisation to integrate usable measurement and insight across behavioural and research data

  • Creating the right infrastructure
  • Understanding the challenges and identifying solutions for more effective fusion of analytics and research tools
  • The talent conundrum – if data specialists are from Mars and research experts are from Venus, how do they talk to and understand each other

17.00 Key take-aways: what will you do differently tomorrow? – Sue Elms

17.15 Networking drinks

Speakers


Confirmed speakers as of 29th March 2017

Simon Andrews – Mobile & Digital Expert, Consulting, AdTech & StartUp Mentor

David Brennan – Founder, Media Native

Sue Elms – Consultant, Skin the Cat

Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network

Prof Peter Grindrod CBE – Mathematics Institute, Oxford University

Nicky Owen – Advertising Specialist, Credit Suisse

Irena Petric – Managing Director, National Onderzoek Multimedia, Netherlands

Amanda Wiggington – Group Customer Strategy Director at Time Inc. UK