About


Audience Analytics & Insight was all about getting to the “why” rather than the “what” of audience behaviour – our panel of expert speakers, drawn from advertisers, agencies and media owners – shared the latest ideas and solutions providing an improved understanding of audience behaviour, audience targeting, brand attribution and the measurement of advertising ROI. They  got to grips with:

  • how research and behavioural data can work together more effectively
  • cross platform brand attribution
  • the use of AI and machine learning to provide audience insights
  • how to break down the silos – building the right talent and developing the right infrastructure to ensure effective easurement and insight across behavioural and research data

Audience Analytics & Insight provided an authoritative vision of the future for insight-driven marketing.

 

Who attended


The delegation included senior professionals who were responsible for making critical decisions based on the interpretation of behaviour, including:

  • Head of Insight / Research / Data / Analytics
  • Communications Planner / Strategist
  • Digital Marketer
  • Head of Media / Media Director

 

Partners


Event Partners:

Association & Media Press Partners:

EFF Week Partner:

The Day


Date: October 11th 2017
Time: 9.00 – 5.30 followed by networking
Place: Prince Philip House,
3 Carlton House Terrace,
London SW1Y 5DG
The event took place at Prince Philip House, in a space designed to optimise networking, with beautiful views across Green Park and beyond.

Programme »

2017 Speakers


Jonathan Allan
Jonathan Allan
Sales Director, C4
David Brennan
David Brennan
Founder, Media Native
Louise Cook
Louise Cook
Managing Director, Holmes&Cook
Ian Dowds
Ian Dowds
CEO, UKOM
Simon Edward
Simon Edward
Director, Market Development & Insights
Sue Elms
Sue Elms
Consultant, Skin the Cat
 
Mark Greenstreet
Mark Greenstreet
Chief Research Officer at Dentsu Aegis Network
Prof Peter Grindrod CBE
Prof Peter Grindrod CBE
Mathematics Institute, Oxford University
Mark Hallums
Mark Hallums
VP Digital Solutions, EMEA & APAC, Toluna
Nick Jones
Nick Jones
Head of Digital, HS2
Anton Kopytov
Anton Kopytov
Head of Data & Analytics, GroupM [m]Platform EMEA
Jacob Lachmann
Jacob Lachmann
CEO, Audience Project
Ali Little
Ali Little
Chief Operating Officer, GlobalWebIndex
Ian Liddicoat
Ian Liddicoat
Global Head of Data Technology and Analytics, ZenithOptimedia
Richard Lindsay
Richard Lindsay
Director of Legal & Public Affairs, IPA
Gerhard Louw
Gerhard Louw
Head of International Media Management and Digital Transformation at Deutsche Telekom
Amir Malik
Amir Malik
Digital Marketing Expert, Accenture
Nick Manning
Nick Manning
Chief Strategy Officer, Ebiquity
Antonia McCahon
Antonia McCahon
CEO, Happyfication
Nicky Owen
Nicky Owen
Advertising Specialist, Credit Suisse
Irena Petric
Irena Petric
Irena Petric – Managing Director, National Onderzoek Multimedia, Netherlands
Jonny Protheroe
Jonny Protheroe
Head of Market Insights UK, Google
Mike Read
Mike Read
SVP, Europe, Verto Analytics
 
Richard Reeves
Richard Reeves
Managing Director, AOP
Billy Ryan
Billy Ryan
Marketing Effectiveness Manager, Direct Line Insurance
Igor Skokan
Igor Skokan
Global Market Science, Facebook
Marie Stafford
Marie Stafford
European Director, the Innovation Group, J. Walter Thompson
Denise Turner
Denise Turner
Insight Director at Newsworks
Amanda Wigginton
Amanda Wigginton
Group Customer Strategy Director at Time Inc. UK
James Wycherley
James Wycherley
CEO, Insight Management Academy

AAI 2017 Programme Advisory Board


Sue Elms – Advisory Board Director

Simon Thomas – Global Director – Audiences Research at GroupM / MEC Global

Simon Andrews – Mobile & Digital Expert, Consulting, AdTech & StartUp mentor

Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network

Alan Dunachie – Managing Director at Eurostart Digital

Denise Turner – Insight Director at Newsworks

Russell Marsh – Managing Director – Accenture Digital UK&I

Nick Manning – Chief Strategy Officer, Ebiquity

Amanda Wiggington – Group Customer Strategy Director at Time Inc. UK

Ernie Collings – Research and Insight Manager at Clear Channel