About


The first Audience Analytics & Insight Forum was all about getting to the “why” rather than the “what” of audience behaviour – our panel of expert speakers, drawn from advertisers, agencies and media owners – shared the latest ideas and solutions providing an improved understanding of audience behaviour, audience targeting, brand attribution and the measurement of advertising ROI.

A gathering of such a “smart” delegation created valuable discussion and the Forum will return in 2018 to meet popular demand.

 

Read two write-ups of the day’s sessions and debate here:

READ Never Mind the Data: It’s All about the People, by Susan Perolls, Co-Founder of PR agency and AAI sponsor, Loudmouth PR.
In Susan’s view, the overarching theme of the day was the value of people in this technology-driven industry – both in terms of a) the need to focus on the people behind the numbers, but also b) bringing together the people in data and insight teams to add the intelligence required to make informed decisions. www.loudmouthpr.co.uk

READ The Data Lake and Unified Attribution Models, by Brian Carruthers, WARC
Curiosity and flexibility are essential characteristics of the insights researcher, never more so than today when there are so many new digital tools available to them and the volume of data that can be assessed is growing exponentially. Read this summary of how to manage the data to deliver real value. www.warc.com

Contact us at info@aa-insight.eu for information on the 2018 Forum.

Who attended


The delegation included senior professionals who were responsible for making critical decisions based on the interpretation of behaviour, including:

  • Head of Insight / Research / Data / Analytics
  • Communications Planner / Strategist
  • Digital Marketer
  • Head of Media / Media Director

 

Partner with us


The Audience Analytics & Insight Forum is a highly-targeted event, designed to bring together only the most senior decision makers working in advertising, media and communications: those responsible for making critical business decisions based on their understanding of brand audiences.

There are a limited number of opportunities for media and research technology companies and other providers of solutions for data and insight management to partner with the event.

Why partner?

In a compact one-day event, you have the opportunity to:

  • Present your leading-edge solution in a five-minute elevator pitch, or demonstrate thought-leadership through participation in a panel discussion.
  • Participate in scheduled one-to-one meetings with heads of research, data, planning and insight
  • Exhibit your solutions and join networking sessions
  • Learn from advertisers, agencies and media owner speakers who are leading the way in combining data analytics, research and insight approaches

    Email for further information

WHO SHOULD PARTNER?

Ad tech providers and insight / research agencies providing solutions for:

  • Data management / analytics
  • Insight / research tools designed to augment data analytics
  • Marketers, planners and media strategists to interpret data and drive decision making

2017 Partners


Event Partners:

Association & Media Press Partners:

EFF Week Partner:

The Day


Date: October 10th 2018
Time: 9.00 – 5.30 followed by networking
Place: To be confirmed
2017 saw the event take place at Prince Philip House, in a space designed to optimise networking, with beautiful views across Green Park and beyond.

Programme »

2017 Speakers


Jonathan Allan
Jonathan Allan
Sales Director, C4
David Brennan
David Brennan
Founder, Media Native
Louise Cook
Louise Cook
Managing Director, Holmes&Cook
Ian Dowds
Ian Dowds
CEO, UKOM
Simon Edward
Simon Edward
Director, Market Development & Insights
Sue Elms
Sue Elms
Consultant, Skin the Cat
 
Mark Greenstreet
Mark Greenstreet
Chief Research Officer at Dentsu Aegis Network
Prof Peter Grindrod CBE
Prof Peter Grindrod CBE
Mathematics Institute, Oxford University
Mark Hallums
Mark Hallums
VP Digital Solutions, EMEA & APAC, Toluna
Nick Jones
Nick Jones
Head of Digital, HS2
Anton Kopytov
Anton Kopytov
Head of Data & Analytics, GroupM [m]Platform EMEA
Jacob Lachmann
Jacob Lachmann
CEO, Audience Project
Ali Little
Ali Little
Chief Operating Officer, GlobalWebIndex
Ian Liddicoat
Ian Liddicoat
Global Head of Data Technology and Analytics, ZenithOptimedia
Richard Lindsay
Richard Lindsay
Director of Legal & Public Affairs, IPA
Gerhard Louw
Gerhard Louw
Head of International Media Management and Digital Transformation at Deutsche Telekom
Amir Malik
Amir Malik
Digital Marketing Expert, Accenture
Nick Manning
Nick Manning
Chief Strategy Officer, Ebiquity
Antonia McCahon
Antonia McCahon
CEO, Happyfication
Nicky Owen
Nicky Owen
Advertising Specialist, Credit Suisse
Irena Petric
Irena Petric
Irena Petric – Managing Director, National Onderzoek Multimedia, Netherlands
Jonny Protheroe
Jonny Protheroe
Head of Market Insights UK, Google
Mike Read
Mike Read
SVP, Europe, Verto Analytics
 
Richard Reeves
Richard Reeves
Managing Director, AOP
Billy Ryan
Billy Ryan
Marketing Effectiveness Manager, Direct Line Insurance
Igor Skokan
Igor Skokan
Global Market Science, Facebook
Marie Stafford
Marie Stafford
European Director, the Innovation Group, J. Walter Thompson
Denise Turner
Denise Turner
Insight Director at Newsworks
Amanda Wigginton
Amanda Wigginton
Group Customer Strategy Director at Time Inc. UK
James Wycherley
James Wycherley
CEO, Insight Management Academy

AAI Programme Advisory Board


Sue Elms – Advisory Board Director

Simon Andrews – Managing Director at The Media Kitchen

Mark Connolly – CEO at Landmark Media

Sarah Gale – Head of Insight at OMD

Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network

Jed Hallam – Chief Strategy Officer at Initiative – IPA Media Futures

Matt Hill – Director of Research & Planning at ThinkBox UK&I

Nick Manning

Neil Mortensen – Director of Audiences at ITV

Nicky Owen – Advertising Specialist at Credit Suisse

Richard Reeves – Managing Director at AOP

Billy Ryan – Marketing Effectiveness Manager at Direct Line

Denise Turner – Insight Director at Newsworks

Amanda Wiggington – Group Customer Strategy Director at Time Inc. UK

Daniel Wong Chi Man – International Research Director at The New York Times