About


The second annual Audience Analytics & Insight Forum will take discussion around the effective integration of data and insight to the next level: join us for this high-level event for advertisers, agencies and media owners, designed to get to the heart of how analytics and insight can drive brand growth.

Building on the success of the 2017 forum, described by one delegate as “a room full of some of the smartest people in media”, the 2018 event will once again bring together the most influential decision-makers, each one driving investment in data analytics, data management and tools to support insight, to focus on the challenges and opportunities provided by the increase in available audience data.

Just some of the topics to be covered:

  • Personalisation/addressability on scale vs broadcast
  • Total attribution
  • Finding an effective hierarchy for your data strategy
  • Can blockchain become scalable – offering total transparency?
  • Moving from audience targeting to people targeting: how close to the human truth can the data take you?

All this, plus presentations of the most innovative tools and solutions, one-to-one meetings with leading suppliers and exclusive networking opportunities.

There are a limited number of opportunities for suppliers of data and insight solutions to speak at the conference and join us as sponsor partners: email for more information

2017 Highlights

 

Who attends


The delegation included senior professionals who were responsible for making critical decisions based on the interpretation of behaviour, including:

  • Head of Insight / Research / Data / Analytics
  • Communications Planner / Strategist
  • Digital Marketer
  • Head of Media / Media Director

 

Partner with us


The Audience Analytics & Insight Forum is a highly-targeted event, designed to bring together only the most senior decision makers working in advertising, media and communications: those responsible for making critical business decisions based on their understanding of brand audiences.

There are a limited number of opportunities for media and research technology companies and other providers of solutions for data and insight management to partner with the event.

Why partner?

In a compact one-day event, you have the opportunity to:

  • Present your leading-edge solution in a five-minute elevator pitch, or demonstrate thought-leadership through participation in a panel discussion.
  • Participate in scheduled one-to-one meetings with heads of research, data, planning and insight
  • Exhibit your solutions and join networking sessions
  • Learn from advertisers, agencies and media owner speakers who are leading the way in combining data analytics, research and insight approaches

Email for more information »

WHO SHOULD PARTNER?

  • Ad tech providers and insight / research agencies providing solutions for:
  • Data management / analytics
  • Insight / research tools designed to augment data analytics
  • Marketers, planners and media strategists to interpret data and drive decision making

2018 Partners


Event Partners:

Association & Media Press Partners:

 

 

2018 Speakers


Andrew Challier
Andrew Challier
Chief Client Officer, Ebiquity

Bambos Neophytou
Bambos Neophytou
Brand Director, Simply Health

Catherine Blizzard
Catherine Blizzard
Director of Marketing and Audiences, BBC World Service

Charlotte Mountjoy
Charlotte Mountjoy
Head of Marketing Insight, SSE PLC

Debrah Harding
Debrah Harding
Managing Director, Market Research Society

Dr Jillian Ney
Dr Jillian Ney
Dr of Social Media Intelligence & Behavioural Science

 
Dr Nick Pugh
Dr Nick Pugh
Head of Effectiveness UK, Ebiquity

Ian Edwards
Ian Edwards
Planning Director, Facebook

Jo Holdaway
Jo Holdaway
Chief Data Officer, ESI Media

Jon Webb
Jon Webb
Managing Partner, Gain Theory

Mark Greenstreet
Mark Greenstreet
Chief Research Officer at Dentsu Aegis Network

Martyn Bentley
Martyn Bentley
Commercial Director UK, Audience Projects

Mathew Knight
Mathew Knight
Strategy & Innovation Partner, Foxlark Strategy Limited

 
Neil Mortensen
Neil Mortensen
Director of Audiences, ITV

Nick Manning
Nick Manning
Senior Vice President, Medialink

Paul Martin
Paul Martin
Vice President Analytics, Xaxis

Rolfe Swinton
Rolfe Swinton
Block Chain and New Venture Acceleration

Sarah Gale
Sarah Gale
Head of Insight & Analytics, OMD

Sue Elms
Sue Elms
Co-Founder, BE Insights

Yannis Zachos
Yannis Zachos
Head of Strategy, Havas International

The Day


Date: October 16th 2018
Time: 9.00 – 5.30 followed by networking
Place: RSA House, 8 John Adam Street, London WC2N 6EZ

Programme »

AAI Programme Advisory Board


Sue Elms – Advisory Board Director

Simon Andrews – Managing Director at The Media Kitchen

Mark Connolly – CEO at Landmark Media

Sarah Gale – Head of Insight at OMD

Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network

Jed Hallam – Chief Strategy Officer at Initiative – IPA Media Futures

Matt Hill – Director of Research & Planning at ThinkBox UK&I

Nick Manning

Neil Mortensen – Director of Audiences at ITV

Nicky Owen – Advertising Specialist at Credit Suisse

Richard Reeves – Managing Director at AOP

Billy Ryan – Marketing Effectiveness Manager at Direct Line

Denise Turner – Insight Director at Newsworks

Amanda Wiggington – Group Customer Strategy Director at Time Inc. UK

Daniel Wong Chi Man – International Research Director at The New York Times