The first Audience Analytics & Insight Forum was all about getting to the “why” rather than the “what” of audience behaviour – our panel of expert speakers, drawn from advertisers, agencies and media owners – shared the latest ideas and solutions providing an improved understanding of audience behaviour, audience targeting, brand attribution and the measurement of advertising ROI.
A gathering of such a “smart” delegation created valuable discussion and the Forum will return in 2018 to meet popular demand.
Read two write-ups of the day’s sessions and debate here:
READ Never Mind the Data: It’s All about the People, by Susan Perolls, Co-Founder of PR agency and AAI sponsor, Loudmouth PR.
In Susan’s view, the overarching theme of the day was the value of people in this technology-driven industry – both in terms of a) the need to focus on the people behind the numbers, but also b) bringing together the people in data and insight teams to add the intelligence required to make informed decisions. www.loudmouthpr.co.uk
READ The Data Lake and Unified Attribution Models, by Brian Carruthers, WARC
Curiosity and flexibility are essential characteristics of the insights researcher, never more so than today when there are so many new digital tools available to them and the volume of data that can be assessed is growing exponentially. Read this summary of how to manage the data to deliver real value. www.warc.com
Contact us at firstname.lastname@example.org for information on the 2018 Forum.