Audience Analytics & Insight is all about getting to the “why” rather than the “what” of audience behaviour – our panel of expert speakers, drawn from advertisers, agencies and media owners – will share the latest ideas and solutions providing an improved understanding of audience behaviour, audience targeting, brand attribution and the measurement of advertising ROI. Join us to get to grips with:
- how research and behavioural data can work together more effectively
- cross platform brand attribution
- the use of AI and machine learning to provide audience insights
- how to break down the silos – building the right talent and developing the right infrastructure to ensure effective measurement and insight across behavioural and research data
Audience Analytics & Insight will provide an authoritative vision of the future for insight-driven marketing – if you are responsible for providing your organisation with an understanding of audiences, media channels and advertising effectiveness, then you should be there.