Audience Analytics & Insight was all about getting to the “why” rather than the “what” of audience behaviour – our panel of expert speakers, drawn from advertisers, agencies and media owners – shared the latest ideas and solutions providing an improved understanding of audience behaviour, audience targeting, brand attribution and the measurement of advertising ROI. They got to grips with:
- how research and behavioural data can work together more effectively
- cross platform brand attribution
- the use of AI and machine learning to provide audience insights
- how to break down the silos – building the right talent and developing the right infrastructure to ensure effective easurement and insight across behavioural and research data
Audience Analytics & Insight provided an authoritative vision of the future for insight-driven marketing.