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The Audience Analytics & Insight Forum took your understanding of how to effectively integrate data analytics and insight to the next level.  With a highly focused agenda designed specifically to address the challenges faced by advertisers, agencies and media owners, this was a must-attend event for heads of data analytics, data management, insight and strategic planning.

KEY TAKEAWAYS INCLUDED:

  • Understanding what an audience does is not enough, you must know WHY they do it.
  • The last thing a marketer needs is yet another dashboard!
  • Marketers recognize the value of quality data but find it difficult to substantiate paying the premium.
  • Self-sovereign identity (SSI) – it’s a thing / look it up! If you don’t understand blockchain already – catch up
  • Attribution, start simple and work up, don’t wait for the perfect dataset – it wont happen.
  • Audience Analytics & Insight teams of the future need to be flexible and agile, avoid chasing after the next new bright shiny technology and improve story telling skills.

Top Speakers included

Adam Ben-Yousef
Adam Ben-Yousef
Global Marketing Effectiveness Director, Diageo

Alex Brownsell
Alex Brownsell
Deputy Editor, Campaign Magazine

Alex Wright
Alex Wright
Head of Insight, Blis

Andrew Challier
Andrew Challier
Chief Client Officer, Ebiquity

Bambos Neophytou
Bambos Neophytou
Brand Director, Simplyhealth

Catherine Blizzard
Catherine Blizzard
Director of Marketing and Audiences, BBC World Service

Charlotte Mountjoy
Charlotte Mountjoy
Head of Marketing Insight, SSE PLC (Energy, Broadband and Home Services)

Debrah Harding
Debrah Harding
Managing Director, Market Research Society

Denise Turner
Denise Turner
Newsworks - Insight Director

Fran Cassidy
Fran Cassidy
Founder, Cassidy Media Partnership

Ian Dowds
Ian Dowds
CEO, UKOM

Jo Holdaway
Jo Holdaway
Chief Data Officer, ESI Media

Jon Webb
Jon Webb
Managing Partner, Gain Theory

Lauren Duggan
Lauren Duggan
Smartology - Sales Director EMEA

Liam Corcoran
Liam Corcoran
VP Ad & Audience Measurement EMEA, Research Now

Mark Greenstreet
Mark Greenstreet
Chief Research Officer at Dentsu Aegis Network

Martyn Bentley
Martyn Bentley
Commercial Director UK, Audience Project

Mathew Knight
Mathew Knight
Strategy & Innovation Partner, Foxlark Strategy Limited

 
Neil Mortensen
Neil Mortensen
Director of Audiences, ITV

Nic Pietersma
Nic Pietersma
Business Director UK, Ebiquity

Nick Manning
Nick Manning
Senior Vice President, Medialink

Paul Martin
Paul Martin
Vice President Marketing Science, EMEA Xaxis

Paul Twite
Paul Twite
Managing Director, Europe & MENA, Toluna

Peter Buckley
Peter Buckley
Comms Planner, Facebook

Raman Sidhu
Raman Sidhu
VP Business Development, Beemray

Rolfe Swinton
Rolfe Swinton
Director - Data Assets, GfK

Sally Dickerson
Sally Dickerson
Managing Director, Benchmarketing

Sarah Gale
Sarah Gale
Head of Insight & Analytics, OMD

Simon McDonald
Simon McDonald
UK Managing Director, DVJ Insights

Stuart Bluck
Stuart Bluck
Senior Insight Manager, Whitbread

Sue Elms
Sue Elms
Co-Founder, BE Insights

Tessa Herbert
Tessa Herbert
Group Head of Marketing, NSPCC

Yannis Zachos
Yannis Zachos
Head of Strategy, Havas International

Zeman Bhunnoo
Zeman Bhunnoo
Head of Growth Analytics, Cereal Partners Worldwide

Testimonials


“Very much enjoyed what was a very well organised, attended event by an excellent group of industry experts with insightful and interesting presentations!”
Mark BembridgeSmartology

Who attended


Anyone with responsibility for making critical decisions for advertisers, agencies or media owners based on the interpretation of audience behaviour, especially:
  • Head of insight or research, data or analytics
  • Communications Strategists
  • Heads of digital marketing and advertising
  • Heads of media

2018 Partners


Event Partners:

Association & Media Press Partners:

Partner with us in 2019


  • Present your leading-edge solution in a five-minute elevator pitch, or demonstrate thought-leadership through participation in a panel discussion.
  • Participate in scheduled one-to-one meetings with heads of research, data, planning and insight
  • Exhibit your solutions and join networking sessions
  • Learn from advertisers, agencies and media owner speakers who are leading the way in combining data analytics, research and insight approaches

Find out more