About


Audience Analytics & Insight is a new forum for media and advertising thought-leaders and decision-makers, designed to provide a focus on the latest ideas and solutions that will lead to an improved understanding of audience behaviour, audience targeting and the measurement of advertising ROI. Scheduled as part of the IPA’s Effectiveness Week, the event will bring heads of data together with heads of insight to deliver a unique perspective on:

  • the challenges of data integration
  • getting to the “why” rather than the “what” of customer behaviour
  • cross platform attribution
  • the use of AI and machine learning to provide audience insights
  • how to break down the silos – building the right talent and developing the right infrastructure to ensure effective measurement and insight across behavioural and research data

The conference will provide a mix of expert presentations, thought-leader debate and case study presentations. Delegates will also meet with providers of new insight and media tech – an essential opportunity to ensure that you are up-to-date with the latest thinking and solutions.

The compact one-day agenda has been developed with the support of an advisory board of media and advertising leaders and in partnership with key industry associations. Audience Analytics & Insight will provide an authoritative vision of the future for data analysis and insight-driven marketing – we invite everyone responsible for providing an understanding of audiences, media channels and advertising effectiveness to attend.

Book your place by 4th August and benefit from preferential rates.

HOW TO BOOK »

Who will benefit from attending?


If you are responsible for making critical decisions based on the interpretation of behaviour this will be a must-attend event for you. Ideal for:

  • Chief Data / Information / Technology Officer
  • Head of Insight / Research / Data / Analytics
  • Communications Planner / Strategist
  • Digital Marketer
  • Head of Media / Media Director

Attendance at The Forum is limited to senior decision makers and has a maximum capacity of 100.

HOW TO BOOK »

Partner with us


The Audience Analytics & Insight Forum is a highly-targeted event, designed to bring together only the most senior decision makers working in advertising, media and communications, those responsible for making critical business decisions based on their understanding of brand audiences.

In a compact one-day event, you will have the opportunity to:

  • Present your leading-edge solution, through a case study or elevator pitch
  • Participate in scheduled one-to-one meetings with heads of research, data, planning and insight
  • Exhibit your solutions and join networking sessions
  • Hear from advertisers, agencies and media owner speakers who are leading the way in combining data analytics, research and insight approaches

Email for further information or download details here

WHO SHOULD PARTNER?

Ad tech providers and insight / research agencies providing solutions for:

  • Data management / analytics
  • Insight / research tools designed to augment data analytics
  • Marketers, planners and media strategists to interpret data and drive decision making

Partners


Founding Partners:

Partners:

EFF Week Partner:

The Programme


09.00 Welcome and introduction to the day
Sue Elms, Consultant, Skin the Cat

09.10 The client viewpoint

  • Understanding the client’s frustrations: how can more information lead to fewer useful insights?
  • How can big data live up to its promise?
  • Identifying potential solutions: how can advertisers, agencies and media owners work together to fix the disconnect

09.30 Managing the data lake: Integrating behavioural and survey data to deliver improved audience insights
SESSION LEADER: Mike Bugembe, Chief Analytics Officer, Just Giving

  • Asking the right questions of the data – getting back to the “why” rather than just the “what” of customer behaviour
    Simon Edward, Director of Market Development & Insights, IBM Europe & MEA
  • Connecting 1st, 2nd and 3rd party data – the reality
    Analytics that generates actionable insight: from retail to MNOs to airline (bricks and mortar); from media planning and targeting to real time digital response
    Prof Peter Grindrod CBE, Oxford University 
  • The key implications of the General Data Protection Regulation
    Richard Lindsay, Director of Legal & Public Affairs, IPA

10.30 Knowledge and networking session:

  • One to one meetings with game-changing suppliers
  • Case study presentations showing new media and research tech solutions in action
  • Refreshments and networking

11.20 Evaluating outcomes Part 1: Attribution, the future of attribution across all media both on and offline
SESSION LEADER: Nick Manning, Chief Strategy Officer, Ebiquity

  • The advertisers’ perspective: attribution in the real world
    Gerhard Louw, Head of Digital, Deutsche Telekom
    Alex Stil, President [m] Platform EMEA, GroupM
  • Attribution models compared, leveraging user level data
    Kathy Dykeman, Director of N Europe & Global Market Science, Facebook

12.10 Evaluating outcomes Part 2: Effective measurement of both ROI and brand value!
SESSION LEADER: Denise Turner, Insight Director, Newsworks

  • Finding the right balance between short and long term planning
    Vasileios Kourakis, Senior Consumer Analytics Manager, L’Oréal UKI
    Jonathan Allan, Sales Director, Channel Four
  • Balancing communications’ effects on sales and key equity measures
    Louise Cook, Managing Director, Holmes & Cook

13.00 Knowledge and networking session:

  • Lunch and networking
  • One to one meetings with game-changing suppliers
  • Case study presentations showing new media and research tech solutions in action

14.15 Audience applications: new approaches for understanding and targeting consumers
SESSION LEADER: David Brennan, Founder, MediaNative

  • Harnessing innovation, AI and machine learning
    David Billings, Ad Tech Lead, Accenture
  • Learnings from the successful application of artificial intelligence
    Ian Liddicoat, Global Head of Data Technology and Analytics, Zenith Optimedia
  • Leveraging consumer data responsibly
    Marie Stafford, Director of Consumer Intelligence, JWalter Thompson

15.15 Refreshments and networking

16.00 Breaking down the silos: building an organisation to integrate usable measurement and insight across behavioural and research data

  • The talent conundrum – if data specialists are from Mars and research experts are from Venus, how do they talk to and understand each other and work to the same KPI’s
    SESSION LEADER: Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network
  • Creating the right infrastructure. Understanding the challenges and identifying solutions for more effective fusion of analytics and research tools
    Amanda Wiggington, Group Customer Strategy Director, Time Inc
  • A case study in co-operation: MediaHouse, bringing together researchers and analysts across all industry JICS in The Netherlands
    Irena Petric, Managing Director, NOM
    Jonny Protheroe, Head of Market Insights UK, Google
    PANELIST: Nicky Owen, Advertising Specialist, Credit Suisse

17.00 Key take-aways: what will you do differently tomorrow? 

  • Insight and Analytics leaders will be interviewed on key learnings from the Forum and actions to be taken.
    PANEL LEADER: Sue Elms, Consultant, Skin the Cat
    Richard Reeves, Managing Director, AOP
    Mark Greenstreet, Chief Research Officer at Dentsu Aegis
    Mike Bugembe, Chief Analytics Officer, Just Giving

17.30 Networking drinks

The Day


Date: October 11th 2017
Time: 9.00 – 5.30 followed by networking
Place: Prince Philip House,
3 Carlton House Terrace,
St. James’s,
London SW1Y 5DG
The event will take place at Prince Philip House, in a space designed to optimise networking, with beautiful views across Green Park and beyond.

 

Confirmed Speakers


Jonathan Allan, Sales Director, C4

David Billings, Ad Tech Lead, Accenture

David Brennan – Founder, Media Native

Mike Bugembe, Chief Analytics Officer, Just Giving

Louise Cook, Managing Director, Holmes&Cook

Kathy Dykeman, Director of N Europe & Global Market Science, Facebook

Simon Edward – Director, Market Development & Insights

Sue Elms – Consultant, Skin the Cat

Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network

Prof Peter Grindrod CBE – Mathematics Institute, Oxford University

Vasileios Kourakis, Senior Consumer Analytics Manager, L’Oréal UKI

Ian Liddicoat, Global Head of Data Technology and Analytics, ZenithOptimedia

Richard Lindsay, Director of Legal & Public Affairs, IPA

Gerhard Louw, Head of International Media Management and Digital Transformation at Deutsche Telekom

Nick Manning, Chief Strategy Officer, Ebiquity

Nicky Owen – Advertising Specialist, Credit Suisse

Irena Petric – Managing Director, National Onderzoek Multimedia, Netherlands

Jonny Protheroe, Head of Market Insights UK, Google

Richard Reeves – Managing Director, AOP

Marie Stafford, Director of Consumer Intelligence, JWalter Thompson

Alex Stil, President [m] Platform, Group M

Denise Turner – Insight Director at Newsworks

Amanda Wiggington – Group Customer Strategy Director at Time Inc. UK

AAI Programme Advisory Board


Sue Elms – Advisory Board Director

Simon Thomas – Global Director – Audiences Research at GroupM / MEC Global

Simon Andrews – Mobile & Digital Expert, Consulting, AdTech & StartUp mentor

Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network

Alan Dunachie – Managing Director at Eurostart Digital

Denise Turner – Insight Director at Newsworks

Russell Marsh – Managing Director – Accenture Digital UK&I

Nick Manning – Chief Strategy Officer, Ebiquity

Amanda Wiggington – Group Customer Strategy Director at Time Inc. UK

Ernie Collings – Research and Insight Manager at Clear Channel