About


Audience Analytics & Insight is all about getting to the “why” rather than the “what” of audience behaviour – our panel of expert speakers, drawn from advertisers, agencies and media owners – will share the latest ideas and solutions providing an improved understanding of audience behaviour, audience targeting, brand attribution and the measurement of advertising ROI. Join us to get to grips with:

  • how research and behavioural data can work together more effectively
  • cross platform brand attribution
  • the use of AI and machine learning to provide audience insights
  • how to break down the silos – building the right talent and developing the right infrastructure to ensure effective measurement and insight across behavioural and research data

Audience Analytics & Insight will provide an authoritative vision of the future for insight-driven marketing – if you are responsible for providing your organisation with an understanding of audiences, media channels and advertising effectiveness, then you should be there.

BOOK NOW!

Who will benefit from attending?


If you are responsible for making critical decisions based on the interpretation of behaviour this will be a must-attend event for you. Ideal for:

  • Head of Insight / Research / Data / Analytics
  • Communications Planner / Strategist
  • Digital Marketer
  • Head of Media / Media Director

Attendance at The Forum is limited to senior decision makers and has a maximum capacity of 100.

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Partner with us


The Audience Analytics & Insight Forum is a highly-targeted event, designed to bring together only the most senior decision makers working in advertising, media and communications, those responsible for making critical business decisions based on their understanding of brand audiences.

In a compact one-day event, you will have the opportunity to:

  • Present your leading-edge solution, through a case study or elevator pitch
  • Participate in scheduled one-to-one meetings with heads of research, data, planning and insight
  • Exhibit your solutions and join networking sessions
  • Hear from advertisers, agencies and media owner speakers who are leading the way in combining data analytics, research and insight approaches

Email for further information or download details here

WHO SHOULD PARTNER?

Ad tech providers and insight / research agencies providing solutions for:

  • Data management / analytics
  • Insight / research tools designed to augment data analytics
  • Marketers, planners and media strategists to interpret data and drive decision making

Partners


Event Partners:

Association & Media Press Partners:

EFF Week Partner:

The Day


Date: October 11th 2017
Time: 9.00 – 5.30 followed by networking
Place: Prince Philip House,
3 Carlton House Terrace,
London SW1Y 5DG
The event will take place at Prince Philip House, in a space designed to optimise networking, with beautiful views across Green Park and beyond.

Programme »

Confirmed Speakers


Jonathan Allan
Jonathan Allan
Sales Director, C4
David Billings
David Billings
Ad Tech Lead, Accenture
David Brennan
David Brennan
Founder, Media Native
Louise Cook
Louise Cook
Managing Director, Holmes&Cook
Mike Bugembe
Mike Bugembe
Chief Analytics Officer, Just Giving
Kathy Dykeman
Kathy Dykeman
Director of N Europe & Global Market Science, Facebook
Simon Edward
Simon Edward
Director, Market Development & Insights
Sue Elms
Sue Elms
Consultant, Skin the Cat
Mark Greenstreet
Mark Greenstreet
Chief Research Officer at Dentsu Aegis Network
Prof Peter Grindrod CBE
Prof Peter Grindrod CBE
Mathematics Institute, Oxford University
Nick Jones
Nick Jones
Head of Digital, HS2
Anton Kopytov
Anton Kopytov
Head of Data & Analytics, GroupM [m]Platform EMEA
Ian Liddicoat
Ian Liddicoat
Global Head of Data Technology and Analytics, ZenithOptimedia
Richard Lindsay
Richard Lindsay
Director of Legal & Public Affairs, IPA
Gerhard Louw
Gerhard Louw
Head of International Media Management and Digital Transformation at Deutsche Telekom
Rachel Magnay
Rachel Magnay
Analytics Lead, Microsoft UK
Nick Manning
Nick Manning
Chief Strategy Officer, Ebiquity
Nicky Owen
Nicky Owen
Advertising Specialist, Credit Suisse
Irena Petric
Irena Petric
Irena Petric – Managing Director, National Onderzoek Multimedia, Netherlands
Jonny Protheroe
Jonny Protheroe
Head of Market Insights UK, Google
Mike Read
Mike Read
SVP, Europe, Verto Analytics
 
Richard Reeves
Richard Reeves
Managing Director, AOP
Billy Ryan
Billy Ryan
Marketing Effectiveness Manager, Direct Line Insurance
Marie Stafford
Marie Stafford
Director of Consumer Intelligence, JWalter Thompson
Denise Turner
Denise Turner
Insight Director at Newsworks
Amanda Wiggington
Amanda Wiggington
Group Customer Strategy Director at Time Inc. UK

AAI Programme Advisory Board


Sue Elms – Advisory Board Director

Simon Thomas – Global Director – Audiences Research at GroupM / MEC Global

Simon Andrews – Mobile & Digital Expert, Consulting, AdTech & StartUp mentor

Mark Greenstreet – Chief Research Officer at Dentsu Aegis Network

Alan Dunachie – Managing Director at Eurostart Digital

Denise Turner – Insight Director at Newsworks

Russell Marsh – Managing Director – Accenture Digital UK&I

Nick Manning – Chief Strategy Officer, Ebiquity

Amanda Wiggington – Group Customer Strategy Director at Time Inc. UK

Ernie Collings – Research and Insight Manager at Clear Channel